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Category: Consumer Trends

Paper Vs. Digital: What Do Consumers Prefer?

Posted: August 2, 2017 by admin

In the digital age, the distribution of information online continues to increase. This results... READ MORE

How to Choose the Right Paper for Printing

Posted: July 7, 2017 by Lydia Erickson

After days of planning, designing, and adjusting, you finally have your perfect branded... READ MORE

2014 Super Bowl Ads - Trends & Observations

Posted: February 3, 2014 by Kevin Homer

The biggest football game of the year is over. A game in which two American football teams... READ MORE

Traditional Media is Not Dying

Posted: June 13, 2013 by Courtney Iovanovich

Out with the old and in with the new! Many companies are increasing their budgets for... READ MORE

How Much Are Your Company's Facebook Fans Worth?

Posted: April 22, 2013 by Courtney Iovanovich

For years, marketing agencies have stressed the importance of Facebook to businesses. There are... READ MORE

How To Use Trade Shows To Build Email Lists

Posted: April 15, 2013 by Courtney Iovanovich

The benefits of trade shows are endless. They’re a great way to showcase your products or... READ MORE

Simple Words Professionals Should Not Mix Up

Posted: April 9, 2013 by Courtney Iovanovich

Technology has changed the world. The first text message was sent over 20 years ago, and... READ MORE

The Who, What, Where, Why and How of Content Curation

Posted: February 26, 2013 by Courtney Iovanovich

As a professional in the marketing industry, I’ve heard the term “content... READ MORE

Sweepstakes vs. Contests - There's a Difference?

Posted: May 22, 2012 by Kevin Homer

If you follow me or The Homer Group on social media, then you already know that a few weeks ago,... READ MORE

Boost Your Sales with Bad Reviews

Posted: January 30, 2012 by Elyse Royer

Quickly becoming one of the most popular ways to make purchasing decisions, online review... READ MORE


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