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Category Archives: Marketing Strategy
What Happens When Branding Meets Marketing
Let’s face it, not every company is a “sexy” company. Nothing against insurance, but it doesn’t seem like the easier industry to “sex up.” Companies like Allstate and Geico have accepted the challenge and revolutionized advertising for “boring” brands. If you’re a … Continue reading
Posted in Marketing Strategy
Tagged B2B, B2C, branding, company brand, Fortune 500, marketing, mission statement
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How Much Are Your Company’s Facebook Fans Worth?
For years, marketing agencies have stressed the importance of Facebook to businesses. There are a variety of ways to measure Social Media ROI, but how much is a fan really worth? Facebook has been the dominating leader in social networking … Continue reading
How To Use Trade Shows To Build Email Lists
The benefits of trade shows are endless. They’re a great way to showcase your products or products, and can be a relatively low cost per sale method. Trade shows are also a great way to connect with attendees and consumers, … Continue reading
