The Homer Group Blog http://www.homergroup.com/blog Thu, 16 May 2013 16:36:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Mobile Sites, Apps & Devices. Oh My! http://www.homergroup.com/blog/2013/05/14/mobile-sites-apps-devices-oh-my/ http://www.homergroup.com/blog/2013/05/14/mobile-sites-apps-devices-oh-my/#comments Tue, 14 May 2013 16:21:13 +0000 Courtney Iovanovich http://www.homergroup.com/blog/?p=981 According to Microsoft Tag, mobile internet usage will surpass desktop internet usage by next year.  Facebook recently stated it will have a streamlined look across all devices. Google created an ROI tool to measure mobile results. There is no denying … Continue reading →

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]]> http://www.homergroup.com/blog/2013/05/14/mobile-sites-apps-devices-oh-my/feed/ 0 What Happens When Branding Meets Marketing http://www.homergroup.com/blog/2013/05/06/what-happens-when-branding-meets-marketing/ http://www.homergroup.com/blog/2013/05/06/what-happens-when-branding-meets-marketing/#comments Mon, 06 May 2013 16:55:05 +0000 Courtney Iovanovich http://www.homergroup.com/blog/?p=967 Let’s face it, not every company is a “sexy” company. Nothing against insurance, but it doesn’t seem like the easier industry to “sex up.” Companies like Allstate and Geico have accepted the challenge and revolutionized advertising for “boring” brands. If you’re a … Continue reading →

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]]> http://www.homergroup.com/blog/2013/05/06/what-happens-when-branding-meets-marketing/feed/ 1 7 Twitter Tips to Get More From 140 Characters http://www.homergroup.com/blog/2013/04/30/7-twitter-tips-to-get-more-from-140-characters/ http://www.homergroup.com/blog/2013/04/30/7-twitter-tips-to-get-more-from-140-characters/#comments Tue, 30 Apr 2013 13:15:51 +0000 Courtney Iovanovich http://www.homergroup.com/blog/?p=950 Gaining (and maintaining) followers on Twitter seems easy enough. You tweet relevant content and people follow, right? Not so fast. There are many ways to be an instant success on Twitter – like being famous. For the rest of us, … Continue reading →

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]]> http://www.homergroup.com/blog/2013/04/30/7-twitter-tips-to-get-more-from-140-characters/feed/ 1 How Much Are Your Company’s Facebook Fans Worth? http://www.homergroup.com/blog/2013/04/22/how-much-are-your-companys-facebook-fans-worth/ http://www.homergroup.com/blog/2013/04/22/how-much-are-your-companys-facebook-fans-worth/#comments Mon, 22 Apr 2013 19:48:57 +0000 Courtney Iovanovich http://www.homergroup.com/blog/?p=917 For years, marketing agencies have stressed the importance of Facebook to businesses. There are a variety of ways to measure Social Media ROI, but how much is a fan really worth? Facebook has been the dominating leader in social networking … Continue reading →

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]]> http://www.homergroup.com/blog/2013/04/22/how-much-are-your-companys-facebook-fans-worth/feed/ 1 How To Use Trade Shows To Build Email Lists http://www.homergroup.com/blog/2013/04/15/use-trade-shows-to-build-email-lists/ http://www.homergroup.com/blog/2013/04/15/use-trade-shows-to-build-email-lists/#comments Mon, 15 Apr 2013 19:36:11 +0000 Courtney Iovanovich http://www.homergroup.com/blog/?p=904 The benefits of trade shows are endless. They’re a great way to showcase your products or products, and can be a relatively low cost per sale method. Trade shows are also a great way to connect with attendees and consumers, … Continue reading →

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]]> http://www.homergroup.com/blog/2013/04/15/use-trade-shows-to-build-email-lists/feed/ 1 Simple Words Professionals Should Not Mix Up http://www.homergroup.com/blog/2013/04/09/simple-words-professionals-should-not-mix-up/ http://www.homergroup.com/blog/2013/04/09/simple-words-professionals-should-not-mix-up/#comments Tue, 09 Apr 2013 12:50:48 +0000 Courtney Iovanovich http://www.homergroup.com/blog/?p=876 Technology has changed the world. The first text message was sent over 20 years ago, and conversations were never the same. Now slang like: OMG, LOL and others are becoming part of our everyday language. These acronyms (and the symbol … Continue reading →

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]]> http://www.homergroup.com/blog/2013/04/09/simple-words-professionals-should-not-mix-up/feed/ 1 Google Continues to Stress Mobile Optimization with Mobile ROI Tool http://www.homergroup.com/blog/2013/03/26/google-introduces-mobile-roi-tool/ http://www.homergroup.com/blog/2013/03/26/google-introduces-mobile-roi-tool/#comments Tue, 26 Mar 2013 19:20:07 +0000 Courtney Iovanovich http://www.homergroup.com/blog/?p=855 There has been a mobile optimization shift in the marketing industry. Early this month, Facebook announced its evolution toward cross-device optimization. Last week, Google announced opened its analytics beta to more devices and online/offline interactions, but how can businesses measure their mobile … Continue reading →

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]]> http://www.homergroup.com/blog/2013/03/26/google-introduces-mobile-roi-tool/feed/ 1 How the New Facebook News Feed Affects Your Social Media Branding http://www.homergroup.com/blog/2013/03/08/how-the-new-facebook-news-feed-affects-your-social-media-branding/ http://www.homergroup.com/blog/2013/03/08/how-the-new-facebook-news-feed-affects-your-social-media-branding/#comments Fri, 08 Mar 2013 20:46:51 +0000 Courtney Iovanovich http://www.homergroup.com/blog/?p=822   There’s a reason social media sites like Twitter and Pinterest are so popular – we are getting lazy! Most people prefer to read 140 characters or scroll through pictures than read the encyclopedia. Yesterday, Facebook announced its biggest change … Continue reading →

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]]> http://www.homergroup.com/blog/2013/03/08/how-the-new-facebook-news-feed-affects-your-social-media-branding/feed/ 3 The Who, What, Where, Why and How of Content Curation http://www.homergroup.com/blog/2013/02/26/content-curation/ http://www.homergroup.com/blog/2013/02/26/content-curation/#comments Tue, 26 Feb 2013 16:59:33 +0000 Courtney Iovanovich http://www.homergroup.com/blog/?p=805   As a professional in the marketing industry, I’ve heard the term “content curation” a great number of times. I’ve read articles about the “do’s and don’ts” and found many examples on the topic but the definition has remained vague. I recently … Continue reading →

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]]> http://www.homergroup.com/blog/2013/02/26/content-curation/feed/ 3 The Homer Group Welcomes New Digital Media Marketing Associate Courtney Iovanovich http://www.homergroup.com/blog/2013/02/07/the-homer-group-welcomes-new-digital-media-marketing-associate-courtney-iovanovich/ http://www.homergroup.com/blog/2013/02/07/the-homer-group-welcomes-new-digital-media-marketing-associate-courtney-iovanovich/#comments Thu, 07 Feb 2013 20:59:13 +0000 Courtney Iovanovich http://www.homergroup.com/blog/?p=792   The importance of having a social media presence has never been more vital to businesses. To keep up with the industry’s latest trends and stay one step ahead of competitors, The Homer Group hired a new digital media marketing … Continue reading →

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