The former "majority," non-Hispanic whites, are now the minority in 22 of the country's 100 largest urban areas. It’s important to not just deliver your message, but deliver it in a way that will appeal to your target market. This often includes providing your marketing materials in multiple languages.
A straight word-for-word translation isn’t always completely accurate. It’s important to have your materials translated by someone who truly speaks the language. Our process includes translating the copy locally and then having it proofread overseas to ensure that your message is being delivered properly.
Learn more about the opportunities that open up by marketing to minorities: Minority Marketing – The Forgotten Strategy