Marketing Services
Marketing involves truly knowing your product, identifying your target market, acknowledging what that market needs, determining your message to them, and establishing how you should deliver it. The Homer Group offers a wide range of marketing services that can help throughout this entire process. We can work with you to determine your need, learn about your opportunities within the marketplace, develop a strategy, and then see your projects through from ideas to execution.
- Advertising – The all-encompassing term “Advertisements” covers a broad range of materials. The medium and the channels you choose to use for your campaign can include (but are not limited to) print collateral such as postcards, brochures, and ads placed in industry publications, online media such as banner ads, email campaigns, and pay-per-click advertisements, and other advertising channels such as TV commercials, radio ads, and billboards. The options are endless; let the experts provide you with the proper guidance to maximize your return on investment.
- Branding & Corporate Identity – Fully developing your organization’s corporate identity is critical to experiencing a complete and successful marketing campaign. This means positioning your brand in terms of its corporate image through logo design and development, taglines, mascots, and more. Our experienced staff of marketing and graphic design professionals has you covered.
- Campaign Development – The development of your marketing mix can be tolling. With so many options to consider, our expert opinion will help you cut through the clutter to make crucial, strategic decisions. What good is a fully-developed campaign if you are not reaching the proper audience or using the channels that most suit your needs?
- Direct Mail Marketing – This covers both traditional direct mail as well as the new mainstream type of mail, email marketing. Reaching customers directly is imperative to maintaining relationships and delivering you latest messages. The Homer Group has spearheaded countless mail campaigns that have shown incredible responses – make your campaign our next success story!
- Language Translation - Our process includes translating your materials locally, then having it proofread overseas to ensure that your message’s meaning is exact and is completely digested by your audience. This service helps get down to the core of your intended message for an accurate delivery.
- Mobile Marketing – Around 1/3 of all mobile devices have smartphone capabilities. This presents us, as the marketers, with a large and previously untapped audience. Mobile versions of websites, text message campaigns, and QR codes are becoming increasingly popular for a reason – they provide results. Don’t get left behind, join in on the technology revolution.
- Photography & Videography – Photos and videos supplement content on your website, social media pages, press releases, and industry articles draw your audience in with action and vibrant colors. Our equipment has the capabilities to support all campaigns.
- Promotional Products – Customize leave-behind items with your brand to leave potential as well as existing customers with a lasting impression. Brand recognition is the #1 goal with this type of service. The more creative the campaign, the more memorable it can be; our online product catalogue can help. And on the off-chance you can’t find what you want there, we have the capability to get our hands on just about anything you need!
- Public Relations – From press release composition and distribution to online reputation management, social media campaign management, media placement and more, The Homer Group specializes in a wide-range of strategic image development services for our customers. It’s time to stop procrastinating - get out there, and establish your brand!
- Trade Show Campaigns – Reach a more captive audience at trade shows with unique booth displays and material designs. We can optimize the success of your event by delivering an eye-catching display to draw traffic to your booth as well as to your website, on top of helping you collect leads faster and easier.
“Working with Kevin Homer has been a pleasure. He has fresh ideas and reminds me to think out of the box. Kevin's creativity has allowed us to change and update our marketing designs to reflect the changing business environment and take advantage of the latest technologies. Kevin's patience and imagination has provided me with a new energy for our marketing strategy.”
– Lisa, McCallion Staffing Specialists, March 8, 2010
