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Mobile marketing and mobile optimization are growing trends. Is your organization part of the movement?

Mobile Marketing

Interesting facts about cell phone usage:

  • 87% of U.S. citizens owns a cell phone
  • 95% of cell phones have SMS (text message) capabilities
  • Text messages are read on average within 4 minutes of receiving them
  • By the end of 2011, over ⅓ of all mobile devices will have smartphone capabilities.

Mobile marketing is no longer a fad - it's time to start participating. There’s still an opportunity to penetrate the mobile space and be a leader of your industry. SMS (which stands for short message service) text message campaigns allow you to send urgent information and promotions to individuals that request it. With so many people using their smartphones throughout the day, perhaps your business could benefit from having a mobile version of your website or an iPhone or Android application.

If you want to bridge your traditional print marketing to your mobile use, QR barcodes are a simple method of achieving this marketing integration. Learn more about the opportunity it provides on our blog post.

Mobile ad budgets are on the rise... make sure your company isn't left behind!