A person's initial impression of a product is often determined before the product itself is ever used. Packaging, labels, and tags should be designed in a way that relates to its potential consumers, reflects critical information, is consistant with the company's existing branding, and is overall visually appealing and appropriate. The first impression could be the only shot at making any impression, and poorly designed packaging can negate the perceived quality of what may actually be the perfect product.
Labels and tags, which could be found with the packaging or on the product itself, don't always have as many graphics and might not need to be as visually appealing (although they might be!) but it's still extremely important that it's designed in such a way that the information is presented in a clear, precise, and appropriate fashion.
Not only can The Homer Group help you design the materials needed to promote your product, but we can design the packaging for your product as well. Packaging can also be used for promotional materials, such as a DVD case or packaging for samples.