Words can tell a great story, but supporting it with photography and video clips can be very impactful. These types of media will often make your message more memorable and better allow you to show off the products and/or services your company offers.
Integrating imagery will make your text much more appealing to its readers. Video clips are engaging and interesting, while taking your brand to the next level. Having video clips embedded on your website will increase your search engine ranking (see Search Engine Marketing) and will also be highly indexable if posted on sites such as YouTube. You may also consider streaming video in your company's waiting room, displaying it in your trade show booth, or adding it as a nice break during your sales presentations.