There is a big difference between beautifully designed artwork in theory, and a beautiful design in execution. Historically a printing company, The Homer Group understands this important difference. We make sure that our design will “pop” once it is printed on the appropriate material, as well as what type of designs print well and which are more difficult to duplicate.
Working with our marketing team, the designs of your printed collateral will include necessary information, relate to the appropriate target marketing, and coincide well with your other promotional materials. Working with our print staff, our designers will ensure that their work will produce well. Working all together, The Homer Group can maximize the return on your print collateral investment.
The key component of an attractive brochure is its layout. Of course it needs to be attractive and branded properly, but the information needs to be easy to read and understand. Not including enough information gives the brochure little value, but making it appear cluttered and overwhelming may have the same overall affect. A proper layout and design will make sure information is properly delivered to your target market.
Quite often, attendees a t a trade show don't get the chance to walk through the entire show due to its size. Therefore, sending out invitations prior to the show is a great way to make attendees aware of your presence and where you'll be located so they can specifically find your booth. Attendee lists can usually be acquired prior to the show so that your invitations are properly targeting the correct market.
Many companies distribute newsletters to deliver information. They can include company updates, advertisements, text, and images. The branding should make them recognizable and the layout should make them an enjoyable read. And after having them designed, printed, and distributed, should you have an electronic version prepared as well?
A company can have extraordinary promotional materials which are properly branded together and will ultimately lead to a sale. Complete the package with a folder that also incorporates your identity and will help your target keep your information organized. The user will see the folder before opening it to see the information inside, so it's a small touch that can go a long way.
Your invitations have been sent, your signage is superb, and visitors are coming to talk to your company's sales representatives. You must have promotional materials available in the booth for the attendees to walk away with so they can further learn about your company on their own, or recall informatio n they had learned at the show. The design of these materials should follow the branding of your company, or sometimes the branding that might have been used for the particular show.
Typically, a company doesn't provide a single information sheet but rather will offer a series of them. They need to be branded together as a set, and yet be easily distinguished from each other. The information needs to be displayed properly for its target market. For example, if it's directed toward office personnel, it should include more design elements. If targeting engineers, the sell sheet should include clean-cut, concise information and charts/diagrams.