Signage is a type of indirect marketing that can draw individuals in to learn more about your company. It's important that the design pops, can be seen from a distance, and displays the critical information without over-cluttering the design. Whether the signage is for a trade show booth, poster on the wall, display in a window, or a wrap on a truck, it's important that the design includes your company's branding, pertinent information, and a design that will be noticed and result in a potential sale!
There are going to be a lot of companies at your trade show. The signage in your booth needs to be among the best to ensure the attendees don't pass you by. If you have something great to offer, make sure you get your chance to prove that. Signage needs to be appropriately placed in the booth and have the extraordinary attractiveness to create an interest in your brand.
So you're participating in a trade show. How are you going to make your booth stand out and attract attendees to it? After developing the appropriate strategy, the booth has to be properly organized so that the signage is where it will be recognized and the booth's "extras" used to attract traffic are in a location that will do so.