Hotels and convention centers are responding to the demands for hybrid meetings and conventions by redesigning their spaces and upgrading their technology so that organizations can reach their audiences on-site and remotely simultaniously. When done properly, conventions and exhibitors can expand their reach to more people and provide an in-person experience for everyone.
Engagement of remote attendees is imperative and can prove to be a difficult task. Livestreaming booth activities, training classes, and presentations from the host organization’s leaders and industry experts helps expand the reach. Virtual tours around the convention floor allows the remote participants to receive a similar experience to that of an on-site attendee.
There is a lot to coordinate when it comes to receiving materials from (or producting materials for) the exhibitors, and then packaging and shipping them. This can occur immediately after a hybrid or virtual show or in lieu of the event. It's recommended that exhibitors partner with a company that can coordinate each of these components; the production of the materials, the management of the distribution list, and the coordination shipping of the packages in a safe and timely matter. This can offer a more efficient and often a less costly process.
The events landscape has certainly changed over the past year, but the importance of staying in front of your audience has not. Many businesses have seen great success by exhibiting at events and providing branded materials to their guests. This doesn't need to change; it's simply time to think differently and creatively.
The Homer Group and Navitas Marketing services include marketing strategy and execution of meeting and shows, design and development of meeting spaces, promotional products, and fulfillment for exhibition companies and attendees.