In case you haven’t heard, it’s a competitive job market out there. I’m not sharing this insider news story to scare anyone, but when submitting a job application and resume, you need to bring your A-game.
I’m happy to say that, even during these tough economic times when companies are constantly shrinking their marketing budgets, The Homer Group is going strong and our marketing team is actually growing so we can continue to help our clients grow. I’m in the process of hiring a Digital Media Marketing Associate and thought I would share some feedback on some mistakes I’ve come across – specific to this industry and position.
Show you’re modern. Digital media is changing everyday. Show that you’re into new trends, and hide old trends. Believe it or not, something as simple as using Gmail rather than an aim.com email address can go a long way. Come on, you’re better than that!
Use LinkedIn. Especially in a marketing position, LinkedIn should be fully utilized to sell yourself as a valuable employee. In fact, with this current position, I only promoted it on LinkedIn, and when reviewing candidates, I only looked at their LinkedIn profile (read the occasional cover letter, but didn’t open a single resume). I wasn’t being lazy, but I figured if you don’t know how to properly utilize LinkedIn, you’re probably not appropriate for this position.
Don’t hide from social media. Again, we’re combining marketing and digital media. You gotta use it! Connect to company social media profiles and connect with the potential interviewer on LinkedIn. You’re trying to develop a relationship with this potential employer, so use social media to your advantage in doing so while it’s being determined if you’re worth it.
Show you know what’s important. Again, what are the trends? Make sure you list your experience in digital media marketing (in this case, some important buzz words would be social media, search engine optimization, Google AdWords, Adobe Suite, email marketing, etc.). If there’s something you’re not familiar with but you know you should be, mention it in your cover letter – that you have intentions of learning it. You don’t have to be an expert in everything, but at least show you’re aware of what’s hot in the industry today.
What do you look for when you’re hiring for a digital media marketing position? What other advice would you offer? I’m interested to hear your thoughts – everybody approaches things differently!