Out with the old and in with the new! Many companies are increasing their budgets for digital media and killing off ties with traditional media. They may want to rethink their marketing strategy.
Adobe recently released a study, comparing the beliefs of consumers and marketers on a regional and global level. According to the study, consumers prefer companies to reach them through traditional media than digital media. Those consumers also trust traditional methods more.
What source is best for marketing and advertising?
What source is the most credible?
What is the best advertising source for companies to reach you?
Do you interact with companies on social media?
It may be time for marketers and companies to realize how consumers think. Analytics helps optimize strategy, but simply asking customers can be another way to increase your ROI.