As a business owner, you’re probably looking to maximize every opportunity to reach the most potential customers without having to utilize your entire budget. Targeting specific audiences can be challenging, whether it’s through online campaigns or through traditional print media. So, how can you ensure that your direct mail is being sent to the best targets? The US Postal Service’s EDDM program exists to help small businesses, restaurants, realtors, local political campaigns, and others do exactly that.
EDDM stands for Every Door Direct Mail and helps to promote your business in local communities. The USPS allows you advertisers to reach specific ZIP Codes and neighborhoods, you can even target courier routes by age, income, or household size based on US Census data. You can send up to 5,000 pieces per day per ZIP Code and you don’t even need a special mailing permit.
Using print services diversifies the volume and demographics of customers you may reach. Businesses can also use EDDM services to target potential customers who aren’t on social media websites or using other digital media outlets that would otherwise be exposed to online advertisements. By using EDDM, you don’t need to purchase mailing lists and the cost of postage is much lower than traditional mailings!
With the holidays coming up, advertising your business and any upcoming special offers can be essential. Using EDDM services to mail out flyers, coupons, or other promotional materials is a great way to increase awareness of special holiday deals!
Shameless plug: Of course, you can use a printing company like The Homer Group to handle this entire process for you, regardless of the size of or locations of your mailing! We’ll print your mailers, handle all of the pre-sorting, and make sure they’re delivered to the appropriate post offices, regardless of location within the United States. For larger mailings, we can also help exceed the USPS-imposed maximum of 5,000 mailers per day.
EDDM is a great tool for any small business owner to be aware of. Advertising doesn’t always have to cost an arm and a leg! Visit the USPS website to learn more about the program and the variety of audience targeting available to ensure you're choosing the correct courier routes.