The Homer Group partners with Municipality of Norristown - hosts free Small Business Online Marketing Series

April 17, 2013

Vice President of The Homer Group, Kevin Homer, Hosts Free Small Business Online Marketing Presentations at the Montgomery County Foundation

The Office of Business Development in Norristown is hosting a series of online marketing presentations geared toward small businesses and how they can leverage their online presence to maintain and grow their businesses. With continuous advancements in technology, businesses need to adapt and utilize marketing resources to gain as much ROI as possible. The series is held at the Montgomery County Foundation located at 2 West Lafayette Street, suite 120 (first floor).

Vice President of The Homer Group, Kevin Homer, is scheduled to lead the series. Kevin works with The Homer Group's clients to take their business ideas, components and products, and formulate the most effective marketing strategy designed to enhance business growth. He knows how to stretch small budgets for small businesses and maximize the return on their investment.


With a commitment to supporting local businesses, Kevin is the President of Greater Norristown Corporation, Vice President of Norristown Arts Council, Chairman of Montgomery County Chamber of Commerce's Young Professionals Suburban Network, serves on the Marketing Committee for the GVF Transportation Management Association, and is a member of Philadelphia Interactive Marketing Association.




Part 1: Utilizing Social Media to Grow Your Business

Wednesday, April 3 from 8:00am - 9:30am

"Social Media wouldn't be successful for my business." "My clients aren't using social media." "It's just a confusing fad - I don't like it and don't know where to begin." These are a few of the reactions that Kevin combats every day. The truth is, social media is here to stay, it presents a massive audience, and when properly utilized, can be an affordable way to help your business grow. Join us and learn about the newest social media trends, how they can integrate with your business strategy, and be ready to get your concerns heard and questions answered!

Part 2: Leveraging Your Website in a Competitive Industry

Wednesday, May 1 from 8:00am - 9:30am

10 years ago, your company started to stand out when it developed its first website. It only needed the basics: history of the company, what does your company offer, a few pictures, and how to contact the company. In today's world, when companies are found or researched online before communication is initiated, not having a website essentially means your company doesn't exist. A website that includes the basics does help, but it doesn't maximize the value of your investment. Come learn about the current trends in online marketing and how to leverage new technology to help your company stand out in a competitive industry.


Part 3: Public Relations and Online Reputation Management

Wednesday, June 5 from 8:00am - 9:30am

The internet is a public forum, and people are going to talk about you whether you know it or not. What is your business' approach? How do you thank and reward patrons that provide positive feedback and reviews, what's your protocol when you receive a negative review? Is it possible to remove negative reviews from the Internet? Join us to learn about this super important, yet under-utilized, element of your marketing strategy that can truly make or break the success of your business!

The presentations are a first come first serve basis with a cap of 12 participants. If you are interested, please RSVP by email at

An Energized Approach to Marketing

Our sister company, Navitas Marketing, can provide and execute a marketing strategy complete with website development, online marketing, trade show marketing, video production and photography, media placement, and much more!